26th February
2010

Written by Andrea Mooney

The Woodlands, Texas – February 26, 2010 – GoLocal247.com, a division of The User-Friendly Phone Book, is now tweeting content to Twitter posted by local business owners and site visitors about local companies on its network of 32 hyperlocal Yellow Pages business directory sites in eight states.

Each of the 32 sites has its own geo-targeted Twitter account, which tweets recent reviews, new coupons and links to featured profiles on the GoLocal247 site about local businesses. Coupons and featured profile links are the result of small businesses updating their listing and profile information, while recent reviews are generated by site visitors.

Reviews, coupons and featured profiles on the GoLocal247 network are fed to Twitterfeed via three different RSS feeds available for each local site. The technology of sharing content posted across the GoLocal247 network with Twitter provides small businesses additional exposure of the company on Twitter and in Google, Yahoo and Bing search engine results.

“The local twitter accounts allow us to reach a new audience of Web surfers looking for local business information but not searching our GoLocal247 network directly,” said Mary Beth Brendza, VP, Operations at The User-Friendly Phone Book and GoLocal247.com. “The tweets to our business profile landing pages increases awareness of our local sites and provides additional, free marketing exposure for the thousands of small business advertisers on our sites. We are hoping our advertisers see an increase in traffic to their profile page on the GoLocal247 network, the business’s Web site, and experience higher in-store coupon redemptions.”

Twitter was the fastest growing social network in 2009 and is considered to be the third most popular social network, behind Facebook and MySpace. Google and Bing recently updated their search algorithms to include tweets in real-time search results. Industry experts suggest businesses that embrace social media opportunities via social networking sites like Twitter, LinkedIn, Facebook and YouTube will benefit from the increased visibility social networking provides.

About GoLocal247.com

The GoLocal247 network is one of the fastest growing community-focused website companies in the country with Web sites in parts of California, Indiana, Kansas, Kentucky, Louisiana, Ohio, Oklahoma and Texas. The company took the hyper-local approach by building community portals with a robust Yellow Page business directory. The first site launched in June 2008 and is now comprised of 32 local sites in eight states.

The heart of GoLocal247 is a robust Yellow Page business directory. Users can locate thousands of in-depth profiles on local businesses, rate and review them, and utilize money-savings coupons. They also can browse and post free classified ads, view and add events to the community calendar, and catch up on the latest news, entertainment and sports happening in the community and around the world.

Golocal247 is the internet division of The User-Friendly Phone Book, a portfolio company of VS&A Communications Partners III, LP — the private equity affiliate of media industry merchant bank Veronis Suhler Stevenson. Learn more about GoLocal247.com at www.golocal247.com. For more information about The User-Friendly Phone Book, visit www.ufpb.net.

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GoLocal247.com is a division of
The User-Friendly Phone Book.

10200 Grogan's Mill Road, Suite 440
The Woodlands, Texas 77380