Do you have that little tingle in your throat? Are you running a fever? We’ve all had the flu at one point or another in our lives; if you haven’t, then you are Superman or Superwoman.  So how do you get the flu virus? According to the CDC “the main way the flu viruses are spread is from person to person”.  So what they are saying is that you catch this essentially by “word of mouth”. So it starts with just one person and spreads to another, then another and so on. See example below:

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“What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.” (Six Principles of Viral Marketing)
What type of message are we trying to pass along to others to create the potential for exponential growth?
How did you hear about Google? How did you hear about Facebook? Did you see their catchy commercials with the talking Dolphin on them? NO, you heard from a friend of a friend or a co-worker. Example:  Bill T. telling everyone about Facebook and Kerri talking about social marketing/networking —- VIRAL MARKETING!!

The light bulb should be coming on now…….”So that’s why I’ve been hearing about our new social page lately”. We are the only yellow pages company in the country to have a social network attached to our business directory!  This is really something to promote and be proud of.
As we are working on the grand scheme of things, we need each any every one of you all to get this internet juggernaut of Golocal going in your respective markets.

First step is to start a profile on your local website (cleveland247.com, tulsa247.com).

Second step, invite every person, friend or acquaintance you know.  Imagine if every person you invite tells just 3 people about this, I wonder what would happen?

If 300 people tell 3 people each…

300 x 3 = 900 People

what if those 900 people told another 3 people…

900 x 3 = 2700

what if those 2700 people told another 3 people…

2700 x 3 = 8100

Third step, have fun with it!!