News

23rd October
2008

Written by Andrea Mooney

GoLocal247.com is the Internet division of The User-Friendly Phone Book, an independent yellow pages company (www.ufpb.net.) Having a brand name like “user-friendly” doesn’t leave much to the imagination and so we had to focus on a positive user experience, such as tab-cut books with large community sections, menus and coupons. With that in mind, we looked at the traditional strategies of Internet Yellow Pages (IYP) and the size of our markets (mostly 2nd and 3rd tier markets) and decided to take the hyper-local approach building community portals with unique URLs. The first 24 sites launched in 2008 between May and September.The community portals have basic information like news, sports, entertainment, coupons and weather — while also allowing for collaboration in reviews, events calendar, forums, polls and classifieds. We also have a very robust business directory that we sell to SMBs.

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GoLocal247.com is a division of
The User-Friendly Phone Book.

10200 Grogan's Mill Road, Suite 440
The Woodlands, Texas 77380